Korean Digital Marketing Agency ICC
Taking clients to the top of Google since 2017.
Yeah, yeah, “Koreans use Naver.” We hear it all the time.
But that’s not the only place they search for information.
Koreans use both Naver and Google.
In fact, B2B searches in Korea are done more on Google than on Naver.
Koreans know; when you want a website, you search Google.
Let's Tour Google's Peak
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There are quite a few ways to the pinnacle of Google. Each has its own merits and appropriate use case.
Here's a quick summary of ways we can take your business to the top of Google search results.
Google Ads
Google Ads is a pay-per-click (PPC) advertising platform that allows you to appear above organic search rankings on Google's search results page. Google Ads is a highly effective way to immediately get your website in front of potential customers who are searching for your products or services.
Local Search
A primary focus for small businesses, local search is Google's way of delivering businesses and services in a specific area.
When someone uses a search term like “restaurants near me,” Google displays a list of local businesses that match the search query. Appearing in local search rankings can help you attract more customers in your area.Featured Snippets
Featured snippets are boxes that appear at the top of the Google search results page for some queries. The featured snippet displays a short, highly relevant snippet from one of the top pages. Appearing in the featured snippet can significantly improve your website's visibility and click-through rate (CTR).
Google Organic Search Results
These are results that appear on the Google search results page (SERP) after paid ads. These results are ranked based on a variety of factors, including the relevance of your content, the quality of your website, and the number and quality of backlinks to your website.
Scale the Google Peak with ICC
When your website ranks high in Google search results, you're more likely to be seen by potential customers who are searching for the products or services you offer.
If your business has the potential to make a lot of money from Google search ranking results, it's a good idea to hire a professional to work on your Google presence and get you to the top of Google as soon as possible.
Every day that you delay getting to the top of Google is a day that your business is losing revenue. Your competitors who are already at the top of Google are taking those profits.
Google Ads in KoreanGoogle Ads in Korean
Appear at the top of Google Search Results in Korean within 2 business days.
SEO Agency KoreaSEO Agency Korea
Just as in the rest of the world, search engine optimization in South Korea offers some of the best ROI on your marketing spend.
Google Business Profile ManagementGoogle Business Profile Management
About 50% of clicks go to the top 3 results on a Google local search. Get to the top 3 and stay there with ICC's GBP Management Services.
World-Class Website DesignWorld-Class Website Design
Search-engine-optimized website development for Korea and the world beyond.
The 4 Paths to The Top of Google
We'll even help you figure out how to do it yourself!
Appearing at the top of Google search, whether in organic search results, Google Ads, featured snippets, or local search, can be very beneficial for your business. By investing in SEO, creating high-quality content, and running Google ad campaigns, you can increase your visibility on Google search and reach a wider audience.
Path 1: Google Ads
The high-speed gondola to the top of Google – for a price.
Google Ads is one of the fastest and most effective ways to achieve top placement in Google search results.
Google Ads allow advertisers to bid on keywords to gain top placement for specific search terms related to their products or services. When you pay for an ad, your ad will appear at the top or right of Google search results, making it easier for users to get to your website.
Therefore, Google Ads can be a very effective marketing tool if you need help with initial exposure or if you want to drive traffic quickly. The key to running Google Ads is targeting, bidding, and keyword selection, and if you get these right, you can achieve high results at a reasonable cost.
Path 2: Google Maps (aka Local Search)
The free way to a unique Google peak.
Getting listed on Google Maps is one of the best ways to get top placement on Google Search for free – and usually pretty quickly.
By claiming your business on Google Maps, your listing can appear at the top of Google Search or Google Maps searches, especially if you provide basic information such as your service area, address, and phone number so that users can easily find you.
Getting listed on Google Maps is a simple and effective way to increase your visibility in Google search results for free. However, if your business is in a highly competitive industry, you can benefit from the expertise of a Google Business Profile specialist. As long as you enter the correct information and keep it updated, you should be able to achieve top Google placement relatively quickly.
Path 3: Website Optimization
Deliver for Google’s users & be rewarded
Google makes money with every search.
More searches = more money for Google.
Essentially, Google’s job is to deliver site someone is looking for. If Google delivers, you return to search again.
Show Google you’ve got what the user is looking for and you can get to the podium. If you’re not a finalist in the medal hunt, then you won’t be rewarded with traffic.
How? It’s a complicated process that involves first proving that your site is trustworthy, then giving signals to prove you’re answering the right question and tracking and improving your rank.
Path 4: Talk to Google Directly
“Structured Data” lets you talk directly to Search Engines
Using structured data you can show up in Google Rich Snippets, allowing you to display product information, reviews, pricing, and more in search results. This can help you cut in line and show up above normal “organic” search results.
Google Featured Snippets can be implemented with no code modifications to your website, so it’s a low-cost way to increase your search visibility. By properly utilizing JSON in your HTML, such as https://schema.org, you can maximize your chances of appearing higher in Google.
"ICC has been our digital marketing partner for over a decade now and we just recently opened our second website with them."
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"For over 5 years now ICC has been a great marketing partner for our psychotherapy practice."
Marketing for Psychotherapists: A Success Story
Client Since 2019"ICC helped us create a user-friendly website and rank in the top 3 on Google for key search terms at no additional cost!"
Innovative Spirits Web Design with Built-In E-commerce
Client Since 2021
Digital Marketing in Korea FAQs
Naver's more popular. Why should I bother with Google?
Being a search engine is Naver’s side gig! It’s primarily a social media tool.
Naver isn’t really looking to show users other websites. It would rather keep users inside their own ecosystem.
Hire a Korean digital marketing agency for Naver advertising and the first thing they’ll probably tell you is, “Create a Naver blog.”
Huh? That’s not search engine optimization. It’s creating a whole new social media asset that must be maintained for the long term.
Use this method and getting clicks to your website also now has 2 points of friction: first you need users to click to read your Naver blog post and then pray they click to jump to your website to purchase.
A click to your website is valuable no matter where it comes from.
The real questions should be:
- What is the user intent? Are they looking to purchase from someone like me?
- How much does this link cost me in time and/or money?
What about paid advertising on Naver? Isn't it better than Google?
When it comes to paid ads, Naver clicks tend to cost much more than a click from Google.
Try counting how many links are on your target search too.
Google usually has max 8 maybe? 4 at the top and 4 at the bottom. But that many is rare.
Naver frequently has 20+ links on a single SERP. Frequently.
For these and many other reasons, if you’re looking to do paid SEM, then start with Google. Discover the most productive search phrases while tweaking your ad performance.
Then move on to Naver with that knowledge and save some serious $$$ on the money you spend there.
Are you saying we should ignore Naver?
Am we saying you should ignore the #1 place Koreans go to have their questions answered by other Koreans?
No. That would be dumb.
What we are saying is that you should start your marketing in Korea with Google and then take your lessons from Google and implement them when starting your Naver campaign.
You will save yourself a lot of money and a lot of headaches and get a jump start on your Naver marketing.
We don’t do Naver marketing, but we’d be happy to share the results of what we have learned with your Naver agency when you are ready.
Are there any advantages to Google marketing in Korea?
There’s one massive advantage: low competition.
It’s generally ignored by Korean businesses which means the vast majority of keywords have a very low level of competition.
We’re proud to say that we rank at the top for many Korean-language SERPs related to digital marketing – and it wasn’t hard.
So whether it’s PPC, organic or local search, getting to the top is relatively easy compared to many other markets.
Dominate Google with ICC
Get to the top of Google in English & Korean and beyond!