How to Market a Psychotherapy Practice
Seoul Counseling Center (SCC) started out back in 2019 with just 3 counseling rooms taking up a floor of a small building in the posh Garosu-gil area of Seoul, Korea’s famous Gangnam district.
Shortly after that they found us.
Thanks to their incredible team of caring therapists combined with our marketing strategies, SCC saw very rapid growth.
They now occupy 4 floors of that same building and have expanded to add a second practice in addition to their online counseling.
A 225% Increase in Website Visitors Through Online Promotion for Therapists
Building an Online Presence for Therapists
When we first partnered with Seoul Counseling Center in 2019, they had a basic website that wasn’t appearing in Google searches for their services. We completely redesigned their site with search engine optimization as the core focus. The new website showcased their expertise, highlighted their counseling services, and was optimized for both desktop and mobile users. Within months of launching, their site traffic increased dramatically, going from almost no visitors to over 5,300 hits per month by the end of 2022
Social Media for Psychotherapists
To expand Seoul Counseling Center’s online reach, we developed and managed targeted social media campaigns across multiple platforms. We created professional profiles on Facebook, Twitter, Instagram, and LinkedIn, sharing valuable mental health tips, educational resources, and information about their services. Our consistent posting schedule and engagement strategies helped build a loyal following. This increased visibility led to more inquiries and bookings, contributing to their rapid expansion.
Local SEO for Psychologists
We implemented a comprehensive local SEO strategy to ensure Seoul Counseling Center appeared at the top of Google searches for therapy services in Seoul. This included optimizing their Google Business Profile (formerly Google My Business), creating location-specific content, and building local citations. As a result, they became the go-to option for English-speaking expats and locals seeking mental health services in Seoul.
Content Marketing for Psychologists
Our content marketing strategy for Seoul Counseling Center focused on creating high-quality, informative articles addressing common mental health concerns and therapy topics. We optimized these articles for relevant keywords, helping the center rank for a wide range of therapy-related searches. This approach not only improved their search engine rankings but also positioned them as thought leaders in the field. The increased organic traffic from these efforts contributed significantly to their growth, with online services becoming an increasingly larger portion of their business
The Ongoing Partnership
Our ongoing partnership with Seoul Psychological Counseling Center continues to keep them at the forefront of online psychotherapy searches, both locally and nationally. Seoul Counseling Center’s marketing success story has become synonymous with mental health care thanks to their commitment to helping patients and their customized digital marketing strategy.
Today, Seoul Counseling Center is more than just a name, it’s a beacon of hope and professionalism in mental health care. Working alongside ICC, they have grown to become a key player nationally, impacting countless lives and setting new standards for psychotherapy in Korea.