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Google’s October 2023 Spam Update: A Focus on Multilingual Spam
Google has announced a new search update, known as the October 2023 spam update. This update is aimed at improving Google’s “coverage in many languages and spam types,” with a particular focus on cleaning up various types of spam reported in multiple languages including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others.
Types of Spam Targeted
The October 2023 spam update aims to reduce the visible spam in search results, particularly when it comes to cloaking, hacked, auto-generated, and scraped spam. By targeting these types of spam, Google hopes to enhance the quality of its search results and provide a better user experience.
Roll Out Period
The update will be rolled out over a period of a few weeks. This gradual rollout allows Google to monitor the impact of the update and make any necessary adjustments to ensure its effectiveness.
Previous Updates
Prior to this update, Google had released the October 2022 spam update and the December 2022 link spam update. In 2021, Google also released a two-part Spam Update on June 23 and June 28, as well as the July 2021 link spam update.
Impact on Rankings
This update could have an impact on your site’s rankings over the next few weeks, especially if your site is not primarily in English, but targets English results. Therefore, if you notice any significant changes to your rankings during this period, it may be related to this update.
In conclusion, Google’s October 2023 spam update signifies the company’s ongoing commitment to improving the quality of its search results and providing a better user experience. This is particularly important for South Korean businesses and websites that target audiences in multiple languages, as the update aims to reduce spam in a variety of languages. It’s crucial to monitor your website’s performance and rankings in the coming weeks to understand the impact of this update.
Since arriving in Korea in 1995, Steve has dedicated himself to learning about Korean language and culture. Since 2017, he's been helping companies practice data-driven digital marketing.
