The Best SEO Agency in Seoul, South Korea
Our SEO Agency Korea Takes You to Google's Peak
Just as in the rest of the world, search engine optimization in South Korea offers some of the best ROI on your marketing spend.
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SEO in South Korea
South Korea’s search landscape is quite unique.
Yes, most search is conducted on Naver.
However, Naver is about 80% social media and 20% search engine. It is primarily delivers internal user-generated content like Naver-based blogs, Naver Cafes (think Facebook Groups) and KnowledgeiN (think Quora) – while also providing 3 – 4 web search results 60% of the way down the page so they can claim to be a search engine.
Meanwhile, Google is a strong #2 for search in Korea. Koreans know that when they want a quality website, they need to turn to Google. That’s why search volume for B2B searches is higher on Google than on Naver.
Hence, actual search engine optimization (SEO) done for Google, Bing, Yahoo and all the other search engines in the world will also land you at the top of Naver internet search results and get you direct clicks from Naver.
But you won’t be at the top of the Naver SERP. For that you have to create content inside Naver (which is NOT SEO no matter what the Korean agency tells you) and hope for 2 clicks – 1 from the SERP to your Naver-based content and 1 more from that content to your website.
The best ROI if from real SEO – and Google’s SERP.
What is SEO?
S = Search
E = Engine
O = Optimization
SEO = Search Engine Optimization
Search engine optimization is a marketing technique that helps your website appear higher in search engines. Search engines analyze your website’s content and code to assess its quality and relevance, and rank it in search results based on those results. By improving your website’s ranking in search results through SEO, you can attract more visitors and increase sales.
How do you optimize a website for search engines?
1. Keyword research
First, you need to find relevant keywords that your target audience might be searching for. You can use Google Trends or Google Autocomplete to analyze these targeted keywords.
2. Content strategy
You need to provide useful, relevant articles that are optimized for your chosen keywords. Include your keywords naturally in the title and body copy. Provide different forms of content such as videos, images, etc.
3. Technical SEO
Make sure your site’s overall structure, navigation, and page organization are SEO-friendly. Mobile optimization is also important.
4. Link building
Google values authoritative external links. You need a strategy to increase the number of links to your pages from relevant websites.
5. Analyze and monitor
After setting goals, analyzing and monitoring results on an ongoing basis is also very important for performance management.
In addition to this, you should also be engaged in multifaceted marketing activities such as strengthening your branding, utilizing social media, and influencer marketing.
What makes ICC the best Korean SEO Agency?
1. All our SEOs speak English & Korean – and learn from the best SEO training materials.
SEO is incredibly complicated – and there is an abundance of training resources in English yet a dearth of resources in Korean. Our team learns from the best resources in the world.
2. Over a decade of experience with search engine optimization in South Korea.
We’ve been doing SEO since before South Korea even allowed Google to crawl most Korean-language websites way back in 2013. We were doing SEO in English back then. We have more experience than any agency in Korea.
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What's the difference between a Korean SEO agency and the rest?
Our SEO agency based just outside of Seoul, South Korea focuses on building your website’s authority and relevance through ethical, sustainable practices rather than relying on third-party platforms. This approach ensures long-term success and visibility across all major Korean search engines, including both Naver and Google.
Our comprehensive SEO services for the Korean market include:
1. Analytics and reporting: Monitoring traffic from search engines including both Naver and Google, providing insights for continuous improvement.
2. Local SEO: Optimizing for local search results, including proper use of Korean address formats and location-based keywords.
3. Content strategy: Developing high-quality, original content in Korean that addresses user intent and provides value.
4. On-page optimization: Optimizing your website’s content, meta tags, and internal linking structure for Korean search engines.
5. Keyword research: Conducting thorough research to identify relevant Korean keywords and search trends.
6. Technical optimization: Ensuring your website is properly structured, fast-loading, and mobile-friendly for both Naver and Google.
It’s important to note that creating Naver blogs and cafes is not SEO in itself. That’s taking advantage of Naver’s social media tools – not SEO.
Our Google SEO company can be your company's most important future growth engine.
Tailored SEO Strategies for the Korean Market
Bilingual Content Creation: Engaging Both Korean and English Audiences
Data-Driven Approach: Measurable Results and ROI
Local Link Building: Strengthening Your Korean Web Presence
E-Commerce SEO: Boosting Your Online Sales in Korea
Comprehensive Keyword Research: Targeting High-Value Korean Terms
Penalty Recovery: Restoring Your Site's Korean Search Rankings
Technical SEO: Enhancing Site Performance for Korean Users
The Best SEO Agency in Seoul, South Korea FAQ
What makes SEO in Korea different from other countries?
SEO in Korea is unique due to the dual importance of Naver and Google. While Naver remains the dominant search engine with about 55-60% market share, Google has grown significantly, now holding about 35-41% of the market. This dual landscape requires a balanced approach. Naver’s algorithm values user-generated content and local relevance, while Google’s global standards apply. Additionally, Google is increasingly preferred for B2B searches in Korea. The Korean language structure and use of Hangul also present unique challenges in keyword optimization and content creation for both platforms.
What industries benefit most from professional SEO services in Korea?
While all industries can benefit from SEO, some sectors in Korea see particularly high returns:
E-commerce: Requires strong visibility on both Naver and Google to capture Korea’s tech-savvy online shoppers.
B2B sectors: These increasingly rely on Google for searches, making Google SEO crucial.
Tourism: As Korea grows as a tourist destination, businesses need visibility on both platforms to attract domestic and international visitors.
Technology: Korea’s advanced tech industry benefits from a dual-platform approach to reach both local and global audiences.
Education: With a strong emphasis on education, language schools and tutoring services benefit from visibility on both Naver and Google.
Do you need to speak Korean to do SEO in Korea?
Fluency in Korean is essential for effective SEO in Korea. Understanding the language at a native level is crucial for accurate keyword research, content creation, and cultural nuance. Without this, it’s nearly impossible to craft messages that resonate with Korean audiences or to navigate the intricacies of Naver and Korean Google search patterns.
However, there’s a significant advantage to being bilingual in Korean and English in this field. The best SEO training resources, cutting-edge tools, and industry updates are often available primarily in English. This gives bilingual SEO professionals a unique edge:
– Access to global best practices and the latest SEO techniques
– Ability to use advanced English-language SEO tools and adapt them for the Korean market
– Insight into international SEO trends that can be applied to Korean strategies
Our agency leverages this dual linguistic advantage. We combine native-level Korean expertise for local optimization with English-language global SEO knowledge. This allows us to implement sophisticated strategies that blend local cultural understanding with international SEO best practices, providing our clients with a comprehensive and effective approach to Korean SEO.
What are some common mistakes foreign companies make with SEO in Korea?
Common mistakes include:
– Focusing exclusively on either Naver or Google, rather than optimizing for both
– Underestimating Google’s importance, especially for B2B searches
– Direct translation of content without cultural adaptation for the Korean market
– Overlooking the importance of mobile optimization in Korea’s smartphone-centric market
– Neglecting local link-building and partnerships with Korean websites
– Failing to understand the nuances of Korean search behavior and keyword usage across both platforms
Ignoring the impact of Korea’s fast internet speeds on user expectations for site performance